Tactive

What We Did

Naming

Positioning

Strategic Messaging

Brand Identity

Brand Guidelines

Video Scripting


THe Situation

After 20 years in business, Print Resources had evolved from a traditional printing company to one that strongly focuses on strategic tactile marketing. Not only did they need to move on from the name “Print Resources,” but they needed a brand story that positioned them as a marketing partner who helps clients build creative and highly effective lead-generating campaigns.


THe Solution

To position Print Resources for its next chapter, we arrived at a new name, brand identity, and foundational story. The name “Tactive” is distinct, memorable, and foregrounds the company’s expertise in tactile marketing. Meanwhile, the tagline “Bring your brand to (real) life” reinforces Tactive’s position as an expert in dynamic, 3-D marketing campaigns that help brands connect with customers and win fans.

“The new brand has been invaluable. We’re no longer pigeonholed into a specific industry, and our name and identity are aligned with the type of companies that we want to work with.”

ROBIN LANNING, VICE PRESIDENT OF SALES & MARKETING