Fellow underdogs: This year will be our year. But first, let us honor some of the underdog artists and performers who have shaped our creative ethos. Enjoy.

As people who get paid to divert and distract, being thoughtful about what we ask people to pay attention to is the least we can do.

Matinee Creative spent its five months winning business without really trying. Here are five ways we did it—and which you can do, too.