What does it take to sustain a boutique branding firm for half a decade? In our case, a whole lot of muddlin’.

Aspiring writer-types: Here’s some advice you didn’t ask for.

Fellow underdogs: This year will be our year. But first, let us honor some of the underdog artists and performers who have shaped our creative ethos. Enjoy.

Our focus is branding and marketing, but we’ll always have a soft spot for hardcovers. Here’s why.

As a self-described branding studio that is outspoken in our aversion to bullshit, it’s only fair that we address the question.

As people who get paid to divert and distract, being thoughtful about what we ask people to pay attention to is the least we can do.

We design the promotional materials for the Harrison Center’s Independent Music + Art Festival, which happens this weekend. Here’s why we still look forward to the project after 10 years on the job.

We spent our first five months in business winning without really trying. Here are five ways we did it.

Matinee started as a dream. Not a happens-during-your-sleep dream. But a “Man, what if we did this?” dream. Before the dream, though, there was a chance meeting. In Muncie, Indiana, of all places.

As a brand-new business, we thought it’d be helpful to provide some background on what Matinee is, and why it exists. Let’s start with the last question first: Why? Why would a married couple give up the security of full-time employment to go it alone?